xbox @ brasil game show
a solution for brand activation
XBox BGS 2016-2018
We help bring fans closer to their favorite video games, so close that they become part of the experience!
Each game had a dedicated stage within the stand and the estimated 350,000 trade show participants were excited to experience the video games in competitive championships in this unique setting. Guests could make their own custom covers for their favorite games.
Nobody left feeling defeated, every who lost their match was invited to jump from a specially constructed tower, in full safety, into a ball pit. Some even lost their matches deliberately just so they could jump from the tower.
And the result?
The Xbox One Championship participants radiated with great energy and everybody left with a smile on their face. The stand was awarded best stand of the Brazil Game Show in 2016 by IGN, the largest portal of video games in the world.