- Por Miguel Neves
It’s been a little while since I have shared an update with you, for good reason. The last few months have been incredibly challenging for everyone, especially those like us working in live events. But we’ve not stood still. In fact, we have taken this time to rethink our strategy, take risks, break things, prototype new unboring solutions and ultimately take decisive action.
Powered by our relentless VOQERs, we have shifted our focus to now deliver of our unboring solutions online. This has enabled us to continue developing emotion-provoking content filled experiences, now fully online.
This shift has not changed our mission and it has definitely not changed who we are, but it has changed what we do and how we do what we do. We’ve now transformed into an emotiontech, the first and only one of its kind, and we can’t wait to tell you all about it.
Our amazing teams have been tirelessly working on new products that fulfil our mission to help our clients provoke meaningful emotions. One major project has been the development of our own online events platform EMEX, and the proprietary processes that enable us to get the best from connecting and engaging online. You will soon be hearing more about our EMEX platform that powers all the tailor-made EMotional EXperiences we create for our clients.
Perhaps the best way to start is to give you a glimpse of how it works through this short video about the making of our recent e-Partners Lab, an event where we bring together our partners to co-create and strengthen our relationships.
I also want to share with you a project that is simply delightful. The Residential is an engaging online experience that stimulates all five senses. It features culinary delights created by top chefs who perform a live cooking demonstration online while participants use high-quality ingredients (delivered in advance) to prepare a gourmet meal from their own homes. It is exclusive to Portugal (for now) and is created in partnership with LOHAD and FoodStory.
There’s so much more to tell, but I’ll save some for the next opportunity. In the meantime, I wish you a great summer and I look forward to meeting again, be it in-person or online, and if online, let’s meet “onEMEX”.