It seems simple. We all need to eat. Yet the past year has turned the world upside down, and one industry to watch is food and drinks. Anything that could come to your house exploded like retail, delivery services, and take-away. However, the dine-in experience has seen better days – but with all challenging situations, new opportunities come about, and innovation flourished.
We have gathered a few trends we wanted to share with you.
Food is now digital
How we share and consume food changed from being the classic Instagram post of a pretty dish in a restaurant. The future of food is digital. Restaurants are using AR apps to transform experiences and including art, animations, and avatars.
From farm to your table
Farms have started shipping directly to consumers. Creating a closer bond between the people producing the food we eat. Closer to home, city people have even bought shares in local farms.
The delivery business boomed
Not exactly a surprise to anyone. We have all craved restaurant-quality food. However, the past months have uncovered a dark side of the business with poor working conditions and food made in unsanitary conditions.
Virtual happy hour
We couldn’t go to the pub or the wine bar, so bars and brands started sending drinks to our homes so we could enjoy an online wine or beer tasting with our friends.
A new egg substitute replicating the look, taste, and versatility of real eggs but made from ingredients like mung beans, soya, and chickpeas are set to become one of the fastest-growing plant-based alternatives.
Science and tech combine forces and create breakthrough beverages that are no longer made from grains, grapes or beans, but instead meticulously composed molecules.
Trends that stayed
Maybe it is because we had time to do more research. After all, trends that are here to stay after the pandemic are; eating more plant-based, understanding how food affects your wellbeing and drinking habits, alcohol-free beverages have kept increasing.