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Xbox Brasil Game Show
Client: Microsoft Profile: Gaming Year: 2018
Area: Brand Activation Duration: 3 days Location: São Paulo

XBox BGS 2016-2018

Fans could do much more than simply test video games, they could be part of it themselves!

Fantastic scenarios for each of the themes, games championships that all 350 thousand people were so excited to see. Costumers could make their own covers for their favourite games.

And nobody gets to leave feeling down. Those who were defeated on the games had to jump from a tower (higher than last year´s) into a ball pool! Some were actually happy to lose!

The result of all this?

Championships with Xbox One releases, good energy and everybody with a smile in the face. It was chosen the best stand of the Brazil Game Show of 2016 by IGN, the largest portal of video games in the world.

780 Qualified Leads
300K Participants
150K Instagram & twitter
5K Facebook
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