In order to reduce the amount of paper spent by Unilever during its biggest event of the year, the national leaders' meeting, we developed an exclusive application that changed the way the company communicated and interacted with its employees throughout the event.
How do you keep the event's attractions as quiet as possible until the right time and create a great moment of revelation? How to keep everyone aware of all the activities of the event at all times? How do you manage all the event’s changes in a small window of time while dealing with a gigantic audience? How to do all this by spending as little paper as possible? The answer is: application. We developed a content control application, restricted to event participants, which provided all the information they needed, in the time they needed, at any time.