Client: Rio Olympics 2016 Profile: Combination of corporate clients, sports agencies and production companies. Year: 2016
Area: Meetings & Events Duration: 4 weeks Location: Rio de Janeiro
We went for Gold with 6 key clientsJust like the Olympics we need to be medal winning in a number of disciplines from hospitality programme for the largest media sponsor to a press launch for a famous atheltic team; complex incentive programme for a major Mexican Telecoms company to brand activation for a chinese drinks company. We also kicked off with a European Football Federation Female Team supporters programme and transport support logistics for a major UK production.
We had 6 teams, with colleagues from our Portugal and Spain operations, working specifically on each client to ensure client continuity and resource utilisation efficiency. Each programme required contingencies given the high-profile nature of the event. Planning started 12 months in advance for some clients but 3 saw an lead in period of less than 3 months requiring a flexible approach whilst not losing sight of client objectives. Strong supplier relationships played a strong part in each programme especially as some required exclusive use for the duration of the games.
1,570 Individual visits to Corcovado
100 Dining experiences over 27 days
174 Jeeps for 27 days
67 Activity Sessions
1,750 Guests on 17 visits to 1 restaurant
1,750 Carnival Masks