Recognising the power of Futsal
Sportzone, the new sponsor of the Futsal league challenged us to create a brand activation to heighten their awareness within the league and the sport.
We wanted to show that the emotions that live in Futsal are as powerful as those in Football.
We created the #ONOSSOFUTSAL concept using video as the medium to capture the feelings of people who experienced futsal. By including the participation of the Portuguese Football Federation and the National Futsal Players, the communication was strengthened and brought professionalism of the sport to the viewer.
To engage fans and the public, a website competition was created where people shared short videos showing their passion for Futsal.
At the end of the campaign, Futsal selected the winning video and that team, from the Mira neighbourhood, had the opportunity of a lifetime to play with their idols from the National Team as a reward for having won the competition. #seleccaonomeubairro