Client: Microsoft Profile: Technology Year: 2016
Area: Brand Activation Duration: 4 Location: Miami
The event of the future leaders
LATAM CXO is the largest annual event of Microsoft Latin America and the Caribbean, positioning itself increasingly as a reference in Latin America. For three days, Microsoft customers, business partners and executives experience firsthand digital transformation solutions and have the opportunity to jointly discuss the evolution of current trends and build a common view on the future of their business.
In 2016, we were responsible for the full organisation of the event in Miami, which was attended by 600 CEOs and leaders from Latin America for 3 days of conferences with internal speakers from Microsoft and also 4 reference speakers from the market to discuss trends, innovation, technology and products.
6.5m views on social media
600 CEO’s and leaders
21 different nationalities
$76m in business made