Client: IMEX Profile: Sports Year: 2015-2018
Area: Sports Duration: 1 Location: Frankfurt/Las Vegas
In 2015 we created the IMEXrun, the only sports event developed in partnership with IMEX that takes place annually at two of the leading meetings and events focused trade shows, IMEX in Frankfurt and IMEX America in Las Vegas. This memorable event now regularly features hundreds of industry professionals who start their day with a healthy dose of “sweatworking”.
Sport is a universal language that brings people of all origins and cultures together. The IMEXrun leverages this incredible power of sport to connect industry professionals in an innovative way and to encourage lead a healthy and active lifestyle. In a constantly changing world where time is money we offer a unique work-life balance activity that promotes creativity through brainstorming and “sweatworking”. Throughout its various editions the IMEXrun has counted with various key partners such as Brasil Sensacional, Visit Rio, Rio Tur, Switzerland Tourism, Simpleview, Holland, Hilton, Experient, GES, AWG etc.