The Florida Cup is a professional football event that combines sport and entertainment
that is staged in Orlando and is in its 5th year. It brings together clubs from Europe and Latin America and is seen as the “warm up” to the forthcoming seasons. A Fan Fest is now part of the tournament.
We were tasked with organising the logistics of the Fan Fest including Sponsor Activities and entertainment.
We blended the sounds of Brazil with live singers and DJs. This added to the appeal of the large Latin population in Florida and ensured the target of 20,000 visitors.