Client: Calzedonia Profile: Fashion / Retail Year: 2018
Area: Brand Activation Duration: 1 day Location: Cartaxo, Portugal
This is not a drill!
Calzedonia fashion brand challenged us to create an engaging team building experience that would also bring together the marketing and the sales departments.An action that would be physically demanding and capable of inspiring the team spirit.
We were inspired by the physical requirement and the effectiveness of military training to create the Calzedonia Training Camp. Who says fashion and sweat do not fit together?We sent each participant the necessary equipment for the event, leaving hints for what was to follow. The training camp started with a recruit training and a mini-military warm-up with specialised trainers. Then, a series of activities designed to strengthen interpersonal relationships amongst colleagues followed - their success depended directly on teamwork. After sharing the experiences with each other, the participants celebrated with a special dinner.