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Client: General Motors Profile: Retail Year: 2016
Area: Brand Activation Duration: 3 Location: Autodromo Velo Cittá – Mogi Guaçu – São Paulo

The sixth generation of the Camaro and the special edition Camaro Fifty were launched in an event that combined speed and content.

Speed and experience were perfectly matched for the launch of the sixth generation of Chevrolet Camaro and a special edition model, the Camaro Fifty.

Carlos Zarlenga, the President of GM Brazil, Hermann Mahnke, the marketing director, and other executives from various departments were present at the event held at Autodromo Velo Città in Mogi Guaçu, Brazil. The event not only celebrated the 50th anniversary of the iconic Chevrolet Camaro, but it was also used to launch the brand new special edition model, the Camaro Fifty.


The reveal

The Camaro Fifty was revealed in the pit lane, as the powerful story of the Camaro was shown on a 30-meter wide LED display. Flávia Alessandra and Otaviano Costa were the masters of ceremonies, while professional stock car drivers Átila Abreu and Ricardo Maurício did fast laps around the track.

Three different experiences

  • Design and Content Space: The collector's garage with three classic Camaros and the  Chevrolet Design team
  • Performance and Engineering Space: The Control Tower with the Product Marketing team
  • Test-drive of the Coupe 2017, Convertible 2017 and Camaro Fifty models

The first batch of 100 Camaros sold in 1 week! 

The first batch with 100 Camaros was sold in 1 week!

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