Cliente: Florida Cup Profile: Sports Year: 2016
Área: Brand Activation Duração: 15 days Localização: Orlando
The Florida Cup is a professional football event that combines sport and entertainmentthat is staged in Orlando and is in its 5th year. It brings together clubs from Europe and Latin America and is seen as the “warm up” to the forthcoming seasons. A Fan Fest is now part of the tournament.
We were tasked with organizing the logistics of the Fan Fest including Sponsor Activities and entertainment. We blended the sounds of Brazil with live singers and DJs. This added to the appeal of the large Latin population of Florida and ensured the target numbers of 20,000 visitors was achieved.