general motors at lollapalooza
a solution for brand activation
For 5 consecutive years, the Chevrolet Onix is present at Lollapalooza: one of the biggest music festivals in the world.
VOQIN’ had the challenge of working the Chevrolet brand and the Onix Vehicle, bringing a unique experience to the participants.
We transformed the Chevrolet set into a complete experience that went way beyond the music and was made to unite generations through the latest trends.
There was no shortage of reasons for fans of music, art and gastronomy, of different ages and tastes, to gather at GM’s facilities.