Porto Destination Showcase
In an increasingly digital world, human connections and experiences are needed more than ever.
Porto Convention & Visitors Bureau wanted to make sure that all its visitors (or potential visitors) feel a connection with this unique Portuguese destination and learn about all it can offer for physical events.
As such, we were dared to create an inventive digital destination activation that could showcase Porto at the M&I Forum – Wyred World 2020, an industry event broadcasted worldwide. It could not be the standard video or activity, it had to be something more… It had to connect with the audience and make them feel part of the destination.
This is how we turned a digital activation into a living story experience.