We researched Collabera’s culture and workforce and understood what their employees love the most: to be heard and be part of the action.
We focused on how to deliver an experience focused on the team, by creating an environment that would enable them to bond virtually! When you combine a high energy group, with a vibrant atmosphere, it allows for collaboration and some friendly competition. We introduced the 2021 Collabera Pro Bowl concept!
The 2021 Collabera Pro Bowl is an event where the best teams attend and celebrate all the hard work accomplished in 2020 and review and set the playbook for the new year.
Before the event, we sent out several digital teasers to hype the crowd up for the Pro Bowl Event. We even created an Instagram filter where Collabera employees were able to submit a video of themselves using the filter and showcasing how proud they were to be “a Collaberan”.
To kick off the event we used a short video with a ton of energy. Throughout the event, we ensured that the content was broken up into small pieces to keep everyone engaged.
We created a balance between business content and motivational keynotes. We also surveyed the audience to receive constant feedback. Personalised backgrounds/filters, accessories, and football jerseys were all props to further drive the 2021 Collabera Pro Bowl theme… all within our EMotional EXperiences platform, EMEX.