50 year Camaro Launch Experience

a solution for brand activation

The sixth generation of the Camaro and the special edition Camaro Fifty were launched in an event that combined speed and content.

The reveal

The Camaro Fifty was revealed in the pit lane, as the powerful story of the Camaro was shown on a 30-meter wide LED display. Flávia Alessandra and Otaviano Costa were the masters of ceremonies, while professional stock car drivers Átila Abreu and Ricardo Maurício did fast laps around the track.

Three different experiences

  • Design and Content Space: The collector’s garage with three classic Camaros and the  Chevrolet Design team
  • Performance and Engineering Space: The Control Tower with the Product Marketing team
  • Test-drive of the Coupe 2017, Convertible 2017 and Camaro Fifty models

The first batch of 100 Camaros sold in 1 week! 

Camaros was sold in 1 week!